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Automatisiertes Bieten nutzen: So verhindern Sie, dass es scheitert

Vor etwa fünf oder sechs Jahren galt die automatische Gebotseinstellung bei Google Ads in den meisten PPC-Kreisen als Schimpfwort. PPC-Manager lieben es, so viel Kontrolle...
Digital Marketing

12 tips on creating an optimised ‘pay for conversions’ Display campaign

Businesses advertising on Google Ads often start with either a Paid Search or Shopping campaign. For most businesses, this is the right place to...
Digital Marketing

Zehn benutzerdefinierte Spalten mit der neuen Spalte „Anteil an möglichen Impressionen“, die Sie jetzt in Google Ads erstellen können

Im Abschnitt „Benutzerdefinierte Spalten“ von Google Ads wurden kürzlich Messwerte zum Anteil an möglichen Impressionen hinzugefügt. Dank dieses Updates kann die Metrik „Anteil an...
Digital Marketing

8 ways to Use WordPress to Improve Google Ads PPC Advertising

Do you have a business that is using WordPress? Are you looking to promote it online using Google Ads PPC advertising? Well then, you’ve...
Digital Marketing

Understanding Why Your eCommerce PPC Strategy is Failing: A Beginner’s Guide

So you’ve begun to run PPC advertisements. That’s fantastic! However, after a few weeks, you notice that your PPC ads are receiving a lot...
Digital Marketing

What to do after IOS 14.5 update?

If you're often in the digital marketing space, you've probably heard about the recently announced iOS 14.5 privacy update in April 2021. With this...
Digital Marketing

What to do with low impression share keywords

After making PPC advertising profitable, the next challenge PPC marketers often get tasked with is to find growth opportunities to further increase PPC conversions. There...

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