automobile
Porsche doesn’t need an overwhelming victory to celebrate. In 2025, Porsche Cars North America surpassed its previous annual sales record with 76,219 deliveries, just 52 units more than in 2024 (76,167). It’s the kind of photo finish that sounds almost too neat, but also says a lot about how stable Porsche’s demand has remained as the market around them continues to change.
The big driver was exactly what you’d expect if you’d spent five minutes in a dealership parking lot lately: SUVs. The Macan led the way with 27,139 sales, closely followed by the Cayenne with 20,314 sales. The 911 still did what the 911 always does: it anchored the brand’s performance glory with 13,574 sold, and December was the best sales month for the model on record, a nice reminder that sports car fans are still very much alive and well.
Behind these headlines were Porsche’s other brands, the 718 with 6,399, the Panamera with 4,651 and the Taycan with 4,142. Porsche leadership attributed the result to buyers sticking with the brand in a year of “profound change,” and it’s hard to argue with that when the mix shows buyers continue to divide their attention between everyday practicality and the logo’s enthusiast staples.
What’s perhaps even more telling is what happened outside the new car lane. Porsche’s certified pre-owned business increased to 48,092 sales in 2025, an increase of 11% and a new record. With used car inventories rising nationwide and scarcity increasing, this increase makes perfect sense: more choice, more availability, and a CPO safety net that’s particularly attractive if you want the Porsche experience without the price of a new car.
| Model | Sales from October to December | All year round | ||
| 2024 | 2025 | 2024 | 2025 | |
| ALL 911 | 3,287 | 4,702 | 14,128 | 13,574 |
| ALL 718 | 1,877 | 1,001 | 5,698 | 6,399 |
| ALL MACAN | 7,187 | 5,977 | 25,180 | 27,139 |
| ALL CAYENNE | 6,925 | 5,693 | 22,432 | 20,314 |
| ALL PANAMERAs | 1,455 | 1,241 | 3,982 | 4,651 |
| ALL TAYCAN | 1,353 | 506 | 4,747 | 4,142 |
| IN TOTAL | 22,084 | 19,120 | 76,167 | 76,219 |
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Mike Floyd is a financial manager by profession and a car enthusiast at heart. As a CFO with a keen eye for detail and strategy, Mike brings his analytical mindset to the automotive world, uncovering new insights and unique perspectives that go beyond the surface. His passion for cars – especially his favorite, the Porsche 911 – drives his contributions to ArticleSubmission.news, where he combines his love of performance and design with his professional precision. Whether breaking down industry trends or highlighting emerging innovations, Mike helps keep the site both current and forward-thinking.
